EFFECTUM GROUP

Enter new markets

    PHILOSOPHY

After two decades of working in marketing and live communication, I have often seen how difficult it can be for foreign companies to adapt their products and communication strategies to new and culturally unique markets.

Domestic market leaders often assume that they can rely on the established strength of their company’s brand to guarantee success in foreign markets. However, especially in the highly developed and highly competitive markets of Western Europe, this assumption often turns out to be false. It is crucial to take into account the cultural differences of foreign markets in order to avoid serious road blocks and financial loss, and guarantee the successful launch of a product and brand in a new market.

These experiences have inspired me to found Effectum Group.

Effectum Group consists of an international network of experts from all fields pertinent to market entry, such as market research, marketing, and corporate communication. As a market entry agency, our primary strength is assisting your company in adapting its business strategy, brand, and products to target markets, without diluting your brand’s signature message.

We not only hand you the key to new markets, but also employ our deep professional expertise to continually guide you past hurdles, help you to avoid common mistakes, and find the most direct route to your customer.

Ioannis Kessidis
CEO & Founder Effectum Group

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    SERVICE

  • Assessment of product marketability in the target market

  • Intercultural brand and product adaption

  • Design of communication strategy:
  • Execution of communication strategy:

  • Please do not hesitate to contact us with any inquiries. We would be happy to personally provide you with further information regarding our services.

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        TEAM

    IOANNIS KESSIDIS

    CEO & Founder Effectum Group



    SHIGEYOSHI YAMAKATA

    Localization Consultant - Representative Japan



    MAXIMILIAN PISACANE

    Director corporate & brand communication



    BARBARA KESSIDIS

    Creative director - Representative Poland



    MAURIZIO GARZELLI

    Director IT & strategy - Representative Italy



    PARWIN WAWRZINEK

    Localization Consultant - Representative France



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        CLIENTS

    Next

        CONTACT

    EFFECTUM GROUP

    Dieselstraße 4

    D-61118 Bad Vilbel

    Germany




    T: +49 (0) 6101 995418-0

    F: +49 (0) 6101 995415-5


    E: info@effectumgroup.com

    W: www.effectumgroup.com






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        IMPRESSUM

    EFFECTUM GROUP

    Ioannis Kessidis - CEO

    Dieselstraße 4

    D-61118 Bad Vilbel

    Germany


    T: +49 6101 995418-0

    F: +49 6101 995415-5

    E: info@effectumgroup.com

    W: www.effectumgroup.com


    Tax number: 1683461986 / Finanzamt Friedberg

    VAT.ID: DE 264189853


    The following information (Impressum) is required under German law.


    Responsible for the conten of this site:
    Ioannis Kessidis (Adress see above)


    Liability for Content

    We make every effort to keep the information on our Web site current, but accept no liability whatsoever for the content provided. Pursuant to §7 par. 1 of TMG (German Tele-Media Act), the law limits our responsibility as a service provider to our own content on these Web pages.According to §§8 to 10 of TMG, we are not obligated to monitor third party information provided or stored on our Web site. However, we shall promptly remove any content upon becoming aware that it violates the law. Our liability in such an instance shall commence at the time we become aware of the respective violation.

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    Quelle: source: S&K Rechtsanwälte www.streifler.de; Englisch-Übersetzung durch Twigg's Translations


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